How to make the most of the post-Christmas sales

As many of us will be fully aware, the period which follows Christmas is usually the best time of year to bag a bargain. This is because Boxing Day sales and the January sales which follow them offer massive discounts and a great opportunity to save money on all sorts of different purchases. Whether this be electronics, clothing, homewares or even holidays, the choice and selection available at discounted prices during this period is vast. This is why this period has for many years been hailed the biggest sale of the entire year. One such example is the clothing and homeware supplier Next. Their Boxing Day sale brings queues from as early as 4am when shoppers happily wait several hours for the store to open and to grab their opportunity for a bargain. Next are just one example of the sales and discounted goods which become available early-doors and have customers waiting for a piece of the action. Putting the high street aside for a moment, Boxing Day Sales also take place across the internet too, with many millions of consumers preferring this method of shopping to any other throughout the year. Much like Black Friday a mere month before it, many online retailers use the post-Christmas period as an opportunity to increase sales by reducing prices. In some instances online retailers will start their Boxing Day sales early, meaning in the last few days leading up to Christmas, their sales will commence. One such example is Feel Unique, who offer a whole host of beauty and cosmetic items at up to 50% off during this period. With all of these money saving opportunities at our literal fingertips in the weeks that following Christmas, how is it best to tackle the options available and in doing so, obtain the best deals? This is a question we will endeavour to assist with today, looking at tips and tricks specifically designed with Boxing Day sales in mind.

The first and arguably most important tip, is to be prepared in advance of the sale and this means more specifically; do not go shopping ‘blind’. These types of sales operate with the key focus of getting you to spend as much as possible, as quickly as possible. As you will have undoubtedly already noticed these sales often see extra stock available, literally piled high and low across the store. So whilst this is an potentially excellent opportunity for consumers to save money, it is also an opportunity for stores to reduce old or previously unpopular stock too. As is the case when completing your food shopping on an empty stomach, visiting the local high street during a sale, without a plan in advance will almost certainly lead to purchases you did not intend on making! This is why it is really important to plan for your sale shopping in advance. Whether it’s a list, a spending budget or ideally both, the key is to have in mind what you need to buy and try your hardest to not divert from this. This same logic applies to online shopping also where the added bonus of shopping from the comfort of your own home, can lead to multiple unnecessary purchases!

When conducting sale shopping it is also logical to compare the cost of purchases in advance of the physical purchase. Whether this means comparing the cost of like for like goods and services online in advance or taking time to visit a number of retailers before making a final decision. This leads me onto another very important consideration and this is your right to return items purchased during a Boxing Day sale or the January sale which often follows it. There are instances during sales periods where your right to return an item can be different to times of a normal and therefore ‘full price’ purchases. Given the sizable discount often applied there can be instances where your right to refund is removed and only exchanges can be offered. It is therefore worth understanding these rights in advance of making a purchase. Many people chose to not try on clothing goods during the busy sale periods for example, which may then lead to a need to return an item at a later date. This is a perfect example of when understanding your rights in advance of a purchase is really important. In-store purchases may require you to ask the question whereas with online purchases will have a section within the website entitled ‘Returns’ which will detail the returns policy for your understanding.


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Author: Internal Customer Services Agent

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